IKEA: Godzilla Baby
Client: IKEA
2019
🎯 Challenge
Build love for IKEA while connecting with parents of young families.
💡 Insight
Parenthood can be a very daunting prospect, especially for new moms and dads. When the new baby comes, it can feel very overwhelming at first.
🚀 Solution
Show how IKEA’s flexible home furnishing solutions make life easier for stressed out parents when their new baby arrives.
The Work
We created a film that told the story of a young couple and their new baby that won’t stop growing. As the baby grows, IKEA furniture adapts to every new challenge along the way. It starred Chinese rock band New Pants and an adapted version of their hit song, ‘Don’t Ask Me What Disco Is (别问我什么事迪斯科)’.